PARTNERSHIPS WITH BUSINESS A Guide for Small Community Groups
How small community groups can form productive longer-term relationships with business groups.
Authors
Barrie Thomas, Director, The Body Shop New Zealand
Mark Glazebrook, Corporate Citizenship Adviser, BP Australia
John Murphy, Manager, Mornington Peninsula Community Connections
Each author has worked extensively in the business and community sectors.
Foreword
Anita Roddick, Founder of The Body Shop
36 chapters and 13 case studies.
48 pages printed on recycled stock.
Dimensions: 210 x 210, Perfect bound.
CONTENTS
Foreword
Introduction
Why Partnerships with Business
Gains for Community Groups
What is a Partnership with Business? Types of Partnerships
Successful Partnerships
Why Companies are Interested
Creative Marketing
Making a Profit
Value Differences
Small Business: The Place to Start
Staff Volunteering
A Good Reputation
Homework on the Company
Contacting a Business
Being Prepared
Choose the Best People
When the Company Makes First Contact
A Wish List
Addressing the Company's Priorities
Benefits for Business
Types of Partnerships
Being Pushy
Being Positive
Being Patient
Being Realistic
Being Ethical
Short vs Long-Term Needs
Common Mistakes
Business Can Be Intimidating
Nurturing the Partnership
Saying No to a Partnership
A Working Agreement
10 Points to Remember
Examples
Closing Thoughts
Published by the Triple A Foundation 2002
ISBN 0-9580331-0-2